Food
Restaurants get asked about via AI more than via search now — menus, dietary options, and hours need a source an AI engine can actually reach.
Where it goes wrong today
- Menus live in PDF or Facebook photo albums — unreadable to most AI crawlers.
- Dietary/allergen information is exactly the kind of question people now ask an AI assistant first.
- Reservation and walk-in policies change seasonally and are rarely documented anywhere structured.
A realistic example
A restaurant adds a vegan menu. A diner asks an AI assistant for vegan options nearby; the assistant, working only from an old cached summary, says the restaurant has none.