Healthcare
When an AI engine gets your clinic's hours or address wrong, that's not a bad review — it's a liability risk.
Where it goes wrong today
- Patients ask ChatGPT "is this clinic open now" before they call — a stale Facebook Page answer sends them to a competitor, or to your locked door.
- Clinics rarely control what OTA-style directory listings say about the services they actually offer.
- Multiple locations means multiple sources of truth, and they drift out of agreement constantly.
A realistic example
A dental clinic in Grand Baie changes its Saturday hours. Its Facebook Page is updated same day; its old business-directory listing isn't. Six weeks later, an AI assistant is still citing the old hours to a patient standing outside a locked door.